New BASCO Logo Announcement Email
Results of New Logo Announcement Email:
BASCO saw higher site visitors/web sessions and more revenue in the month of Jan 2020, when this promo was disseminated, versus the prior month of Dec 2019. It was the highest performing BASCO email campaign to date. Stats are as follows showing Dec 2019 (pre-new logo email):
Jan 2020 New Logo Promo Email Stats with BASCO's New Email Marketing Platform Klaviyo (shown as "Klaviyo/Promo Email):
Abandoned Cart Email
This email shows a branding and witty angle with the abandoned item email model. I tied together BASCO's "We contain it all" motto (that I created) as is shown in the logo with the well-known saying, "Contain yourself." In other words, I created an image of BASCO losing control and spilling the beans to our industrial packaging customers who have not completed checkout that they have an abandoned cart. Yes, this sort of messaging is light humor, but also translates the message of BASCO being concerned about the customer.
Monthly E-Newsletter with New Product Releases, Industry News, and Employee/Internal Communications
Date of Email: Nov 14 2019
Indy 500 Email Blast
Aim: Highlighting and promoting oil and fuel-related packaging containers for the month of the Indy 500 (May)
Project: Email Blast Campaign for Newly Add Shipping Supplies to Distributor Website
Email Blast - Beginning of Month
Email Blast - End of Month
